#Clark kozma medium method map territory message how to

The delivery of the content can be differentiated and a good teacher knows how to consider and adapt the way their message is delivered based on the learners in their classroom. And in many cases, the media itself is far less important than the instructional pedagogy. Quality instruction is the most important thing when it comes to student learning. I instinctively lean towards Kozma, but because I know how emotion can sway even logical minded people toward an opinion that is incorrect, I wanted to further explore the two stances to determine if that instinctive view is actually based in logic. When considering my own stance in this debate, I read several articles as well as other students' blog posts from the past few years weighing in on this topic. While there is little research to support Kozma's claim, he suggests that the way the media helps shape the learning does have impact and that evaluating this impact requires more than raw data as the media and the way we use it has become more complex and nuanced.Ĭlark has stood by his original conclusions and has even subsequently released articles further supporting his stance. Kozma states that some media have specific characteristics that do effect learning as more than a vehicle. In 1994, Kozma responded and prompted the current debate. He concluded that the media chosen has no effect on the learning taking place - that the instruction in the only thing that influences the learning. He used an analogy of a truck carrying the information to the learner. In the 1980s and 1990s, as educational technology was first becoming a budding field, Richard Clark published an analysis of data where he determined that the media that delivers instruction is no more than a delivery tool.